About Us

Through effective management of resources, the Merced Conference & Visitors Bureau is committed to promoting the area's facilities, attractions and events as a destination for visitors, resulting in the stimulation of economic growth and the improved quality of life for Merced.

MCVB Goals

• Increase number of visitors and their financial impact.
• Expand positive perception of Merced.
• Positively influence the visitor experience.
• Increase investment in the MCVB.

MCVB Key Audiences

• Convention and meeting planners
• Association executives
• Group travel planners
• Leisure travelers
• Travel and trade media
• Members and local industry partners

MCVB Core Strategies:

Convention/Meetings Sales

Through careful identification of appropriate groups, building relationships with key meeting planners and offering facilities and services to meet their needs, the MCVB delivers customers to the doorsteps of local businesses.

Service

Whether in town for a weekend getaway or to attend a special event, the MCVB understands the needs of visitors and leisure travelers and strives to create and deliver a positive Merced visitor experience.

Marketing

In order to expand the visibility of the Merced message, the MCVB markets the city through a variety of means, including a comprehensive Web site, regional advertising placements and promotions and leisure electronic newsletters.

Communications

Through media relations, public relations, web site presence and electronic and video communications, the MCVB increases public awareness of Merced's cultural, educational, athletic, entertainment activities and civic achievements and generates a favorable image for the city.