Through effective management of resources, the Merced Visitor Services is committed to promoting the area's facilities, attractions and events as a destination for visitors, resulting in the stimulation of economic growth and the improved quality of life for Merced.
- Increase number of visitors and their financial impact.
- Expand positive perception of Merced.
- Positively influence the visitor experience.
- Increase investment in MVS.
MVS Key Audiences
- Convention and meeting planners
- Association executives
- Group travel planners
- Leisure travelers
- Travel and trade media
- Members and local industry partners
MVS Core Strategies:
Through careful identification of appropriate groups, building relationships with key meeting planners and offering facilities and services to meet their needs, the MVS delivers customers to the doorsteps of local businesses.
Whether in town for a weekend getaway or to attend a special event, the MVS understands the needs of visitors and leisure travelers and strives to create and deliver a positive Merced visitor experience.
In order to expand the visibility of the Merced message, the MVS markets the city through a variety of means, including a comprehensive Web site, regional advertising placements and promotions and leisure electronic newsletters.
Through media relations, public relations, web site presence and electronic and video communications, the MVS increases public awareness of Merced's cultural, educational, athletic, entertainment activities and civic achievements and generates a favorable image for the city.